About Us

About Us.

We are a premium fashion brand helping spread awareness of men's mental health.

ALL profits from each sale of our t-shirts, sweatshirts and hoodies go to the Samaritans charity.

Our garments are a collection of classic essentials with minimalist design. We are about simplicity, focusing on garment composition, fine details and quality. We are not a fast fashion brand - we are a brand striving to make a difference! 



Our Story.

We always wanted to start a clothing label, initially, for the adventure of making money but more-so to design our own clothes. It was during lockdown whilst going through our own personal battles, and seeing those of others, that we decided we wanted to use the journey as a way to also make a change and leave a mark on the world.

This was where All Men Cry was 'born'. We wanted to raise awareness around mental health especially in men where 3 in 4 suicides occur, where the toxic masculinity forces us to stay silent and "suck it up". 

We donate ALL of our profits to the Samaritans charity and we actively work to spread awareness for the struggles that men face. Every sale is supporting to make a difference to peoples lives. We thank you for being part of the solution.

Shyam Dattani & Rahul Popat (Co-Founders)

About Us